University of Findlay

Service

Engagement, Conversion

Year

2023

Company

Vinyl Marketing

I contributed to the design and development of a campaign-focused advancement website for the University of Findlay, aimed at enhancing alumni engagement and increasing donations. The site incorporated online giving through seamless integration with GiveCampus forms and links to the Crescendo planned giving platform. Building on the existing site content, I helped reorganize and optimize it with a fresh strategy, ensuring a user-friendly experience. The updated design showcased various programs and initiatives alumni could support, with detailed insights into the impact of their contributions. By balancing clear navigation with compelling visuals, the site effectively fostered a stronger connection between alumni and the university's mission while simplifying the giving process.