Through a thorough Discovery and Kickoff process, I collaborated with a client to create a fresh and modern website aligned with their updated branding and business goals. During the branding discovery, we identified that while the client was not dissatisfied with their current branding, they found it outdated. They desired a look that was fresh, simple, structural, and recognizable, avoiding overt references to drawbridges while subtly reflecting their expertise in the industry.

For the website, we focused on delivering a clean and organized platform to communicate company and product information effectively to their target audience—bridge engineers within various regional Departments of Transportation (DOTs). The result was a visually appealing and easy-to-navigate website that not only met the client’s branding preferences but also catered specifically to the professional needs and expectations of their audience.