I played a key role in developing a microsite initiative to help a university attract and engage military-connected students. The project involved creating seven distinct microsites, each tailored to a specific military branch and individuals eligible for G.I. Bill benefits. By blending the university’s branding with visuals and messaging that resonated with the unique experiences of military students, we crafted a compelling and relevant online presence. These microsites allowed for highly personalized marketing campaigns, resulting in increased engagement and conversions from this target audience.